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York Jewellers
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Commencing our relationship in 2018 we can happily say there's been nothing but positive results from both our eCommerce solution(s) to content marketing efforts.
Taking the time to understand the internal Point-Of-Sale requirements and back of house administration, MeMedia chose Shopify as the eCommerce solution provider for York.
With Google using mobile first indexing and user website traffic being predominantly mobile, it is always imperative to develop websites which are multi-device friendly.
With more credit card fraud being reported each year we have taken the necessary precautions to ensure online fraudulent purchases are managed both from a technology point of view and back of house operations.
MeMedia conceived the Perfect Proposal campaign as a competition to help the busy groom-to-be organise a never to be forgotten weekend away. This MAFS (Married At First Sight) inspired production was shot with helicopter flights over the Sydney Harbour Bridge and on location at The Fairmont Resort, Blue Mountains.
MeMedia's proven PROACTIVE Content Marketing methodology was once again put to the test to produce the York Jewellers marketing strategy. With outstanding research particular to the luxury retail market York's rebranding was born and built on purpose.
Advertising which interrupts people during their downtime has been proven to be an effective supporting advertising method for York Jewellers.
POS print designs helped inform York customers of special offers, services, events, and promotions, while solidifying the luxury branding York is known for.
Infographics were used to engage current and potential clients, informing them of key concepts in an easily understood and amusing format. This helped draw attention to both York's social media channels, and it's own website.
Print advertising has been used to great effect, drawing interest to York from the wider Penrith community through placements in local publications, in-store collateral, and included QR codes.
MeMedia has been heavily involved in all aspects of implementing print advertising for York, including planning strategies, designing images, developing terms and conditions, establishing corresponding digital assets, and liaising with print companies.
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