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Currumbin Wildlife Sanctuary
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When Currumbin Wildlife Sanctuary engaged MeMedia for their website and marketing, naturally we jumped at the opportunity. Our agency firmly believes in a synergy of corporate values, and we were all thrilled to align our creativity and strategies with a brand that’s focused on wildlife conservation and ecological sustainability.
Our initial challenge was to craft a website structure that would lead visitors on a journey (albeit a direct one) to purchase the park’s tickets and encounters. We implemented a design with the perfect marketing funnel to easily accommodate the inbound streams of website traffic and gently drive them towards conversion.
To set Currumbin Wildlife Sanctuary apart from its competitors, it was essential for MeMedia to deliver a wholistic marketing solution. Our ongoing work with this iconic national brand includes a full suite of content advertising and marketing services.
Our Facebook marketing efforts involved some advanced audience targeting and multivariate testing for our ad campaigns —which is how we achieved an all-time-low cost-per-click (CPC).
We also used video marketing campaigns to launch the Sanctuary’s new ‘Lost Valley’ attraction, which drew a great deal of positive engagement on Facebook.
Our Google Adwords campaigns have proven to be one of the most successful investments thanks to our meticulous optimisation efforts. We have, and will continue to create multiple ad groups and copy variations in order to achieve the maximum return-on-investment.
Copywriting is a mainstay service for Currumbin Wildlife Sanctuary, and through this we’ve seen significant growth in terms of audience engagement and improved Google ranking.
Capturing the passion of the Currumbin team members, like Chris Halliwell, whose fascination for wildlife and the Reptile and Amphibian Conservation Project brings an emotional element not easily replicated in other mediums.
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