YouTube Advertising | Get Fact Up #48

Given our recent discussion around video marketing we thought this was an ideal time to bring you up to speed with some of the YouTube advertising available to help you increase your reach.

YouTube allows for a several different ways to advertise your videos.

But First you need to define your goals such as;

Are you looking to get people to visit your website or do you want them to visit your YouTube Channel and maybe increase your views and subscribers?

Video Ads are those which appear while people are on YouTube and are watching a video. You may have seen them come up at the beginning of a video or throughout a longer YouTube video.

Skippable ads (or True-view in-stream ads) are a way of using YouTube IOS and Android apps plus Google’s vast display network to advertise your video. These ads give viewers the ability to skip the ad after 5 seconds. View counts of your video ad increment only once the viewer has watched 30 seconds or when the ad has been watched completely. Skippable video ads can be a maximum of 60 seconds long.

Non-skippable in-stream ads generally appear mid-roll while viewing partner content. They can be up to 15-20 seconds long and viewers must watch the ad before they're able to continue watching the video.

Interestingly, non-skippable in-stream ads tend to have higher video abandonment rates than skippable TrueView in-stream ads.

One other way we love to get more views on videos we’ve produced is to use the TrueView video discovery ads.

TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps on days when the video masthead is not sold.. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video.

Thanks to the power of targeting and managing your daily adspend YouTube video advertising is now much more accessible to every business not just big brands.

So “How much does a YouTube Ad Cost?”

Well Youtube have a handy little cost-per-reach tool you can view on their website which allows you to slide your daily spend amount to see what you’re expected reach will be when paying for Video ads and Trueview in-stream ads. And when you setup the advertising you can dictate what you’re willing to pay per view.

Which could be as little as $10 to reach 200 views but when you’re setting up your ad YouTube does give you a recommended daily budget and minimum cost per view as a guide.

Please note that you can have complete control over your daily budget, so you can spend what you’re comfortable with.

Plus, you only pay when someone engages with your Trueview Instream Ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

As for TrueView video discovery ads they are on a pay per click basis.

Of course we would encourage you to consider YouTube video advertising as soon as you have some video content worth discovering but please make sure you have taken the time to analyse your target audience persona before creating an ad, as your ad performance will maximised only when you use the demographic and affinity targeting effectively.

As you know the team at MeMedia are always here to help. We love discovering new client personas with all of our clients and And we hope that one day we can take your psychographic targeting, video production, marketing and advertising to the next level!