Marketing Mistakes - Not Solving Real World Problems

Sharing your product, service, or idea with the world can be an exciting time, but it’s important to do your homework before you jump into the market.

Conducting appropriate research will allow you to better understand your niche, purpose, and the needs of the consumer.
 

Transcript:

- G'day world, Chris Hogan coming to you from Memedia Studio here at Burleigh Heads for another Common Marketing Mistake.

Let's talk research. One of the common problems that I see happening out there when developing a marketing strategy is a lack of research. And generally speaking that means that you're not market lead.

So, research, obviously, you can look at your competitors, you can look at the landscape, you can look at the, sorry, industry landscape. And you can look at the economy, et cetera. But one of the most important areas to look at is the problem that you're solving and who you're solving it for. So who is your market? And what problem do they have? If you do not understand their problem, then essentially, you're not gonna' develop a product or service which meets their needs, therefore, you're operating in a vacuum, and you're just coming up with ideas for ideas sake, maybe it's something that you really wanna see in the market, or you really want for yourself, and you've developed this idea that you think everybody wants, but without research, essentially, you don't know if other people want it.

So lack of research can mean operation in a vacuum. And essentially, you're not solving a problem for the real world.