Get Fact Up Episode 1 - Online Advertising
ONLINE ADVERTISING WITH GOOGLE
1.6 million Australians clicking online advertising - Roy Morgan
Google retained the biggest share of global digital ad revenue in 2014 - Ad Age
Paid search listings beat out organic clicks by nearly a 2:1 margin - Wordstream
Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords - Wall Street Journal
Newly launched native ads in Gmail - Marketing Land
ONLINE ADVERTISING WITH FACEBOOK
Facebook has been named as the most effective advertising platform Oct,2015 - eMarketer
eMarketer forecasted that Facebook and Instagram will control nearly 65 percent of brands' social-media budgets this year - Adweek
Every second there are 20,000 people on Facebook spending over 40 minutes a day on the platform. That number alone makes it a valuable website for marketers. Sprout Social
ONLINE ADVERTISING WITH YOUTUBE
Youtube video ads on the site has grown more than 40 percent year-on-year - Marketing Land
TrueView grew 45% in 2014 showing strong growth in new advertisers adopting TrueView - YouTube
HOW TO GET STARTED WITH FACEBOOK ADVERTISING
First understand your audience then build your audience on Facebook - MeMedia
SO WHO’S USING WHAT CHANNEL?
According to an Adweek infographic from earlier this year “Social's biggest network - Facebook - isn't dying, but it is getting grayer”. The stats revealed that nearly 50% of Facebook’s users are over 35 - Adweek
Teens are preferring Instagram, twitter and snapchat in a recent survey - wall street journal
But of course the results are not all bad news for Facebook – because the company bought Instagram in 2012.
